About UDMA

Dear colleagues and partners!

Welcome to the website of Ukrainian Direct Marketing Association — non-profit organization, which protects and supports interests of its members, doing its best to develop the innovative and direct marketing industry, call centre activities and distance selling.

Principal objective of UDMA is improvement of the business environment. This is why we take up activities on improvement of the legislative basis, particularly concerning the personal data protection, develo materials and guidelines for industry benchсmarking. UDMA also takes active part specialists’ training and professional development: holds the International Business Forum "Dialog Marketing Days in Ukraine", is the organizer of three professional communities (direct-marketers club Direct Hit, call centre leaders’ club Hot Skills, and Mail Order and E-Commerce Leaders Club. Besides, we develop the guidelines of the market operators’ interaction, e.g., Mobile marketing code — a unique document that enables the self-regulation within the mobile marketing industry.

We are sure that you also have ideas that can boost the market development. UDMA will eagerly support their introduction. Remember: only together we can change our industry and business environment to the better!